Marketing Specialist Senior (17-01337)

Company Info
WI Department of Natural Resources - FWP

101 S. Webster Street (AD-8)
Madison, WI, United States

Phone: 608-266-1099
Web Site:

Company Profile

Marketing Specialist Senior (17-01337)


Job ID:



Madison, WI, United States 


363, Marketing


$25-31 per hour

Job Views:


Zip Code:


Employment Type:

Full time




Marketing-Product: Brand-Product Marketing, Copy Writing-Editing, Events-Promotional Marketing, General-Other: Marketing-Product, Market Research, Marketing Communications
Project-Program Management: General-Other: Project-Program Management
Sales-Retail: Media and Advertising Sales

Job Description:

The Department of Natural Resources (DNR) has a rewarding and challenging opportunity to work as a Marketing Specialist within the Wisconsin State Parks System and Natural Heritage Conservation (NHC) Programs. This is a newly created position that will generate ideas and concepts to develop effective marketing campaigns/plans aimed at meeting customer's needs and generating revenue. If you have a strategic sales marketing background with the ability to develop and execute successful marketing campaigns that deliver results, this may be a great opportunity for you! This role will focus a great deal on the use of social media or other digital communications for marketing purposes. In addition, this  highly visible role will work collaboratively with others within and outside of the DNR. The job will work from our downtown Madison central office and will travel within the state, as needed.
The DNR is dedicated to working with the citizens and businesses of Wisconsin while preserving and enhancing its natural resources. In partnership with individuals and organizations, DNR staff manage fish, wildlife, forests, parks, air and water resources while promoting a healthy, sustainable environment and a full range of outdoor opportunities.

In addition to many appealing benefits, the DNR offers a fun, casual work environment, flexible scheduling (depending on the position), and opportunities for career development. The DNR is an inclusive and diverse agency that prides itself on its commitment to sustainability and giving back to the community.  Come join the Department of Natural Resources where you can contribute to rewarding, meaningful work!

Position Summary:  
This position performs diverse and complex, professional-level sales marketing, promotion, communications and/or outreach duties within the Division of Fish, Wildlife and Parks (FWP), focusing on two bureaus within this division. The two bureaus of focus are the Bureau of Parks and Recreation and Natural Heritage Conservation (NHC).  This position will lead the division on formulating strategies and marketing plans, as well as developing, creating, and delivering a wide array of complex digital, social, and traditional (print, audio-visual) programs and materials.  The work is done to meet the specific goals and objectives of the bureau are being served. 

This position works both independently as well as with others both within and outside of the department.  Within the DNR, this position will work most closely with the bureau management teams, the business services marketing/communications team, and the Office of Communications. In addition, the Marketing Specialist will serve as a resource to share marketing knowledge and expertise with internal division staff and provide marketing recommendations. Externally, this position is responsible for developing and maintaining partnerships with public tourism agencies, business organizations, vendors and others. Additionally, this position will be involved with contracting for some services that are not available or cost effective to accomplish in-house. 

The role will develop marketing campaigns/plans specifically focused on helping to increase revenue and may include strategies for promoting the increased use of current programs and parks/recreation admissions, trails, camping, and/or donations. The Marketing Specialist will also suggest other avenues for generating revenue as allowed by law, such as self-sponsored special events, and develop and implement the marketing for these new strategies.

Special Notes:   Employment will require the selected candidate to pass a background check.  For traveling, a valid driver’s license is needed.  DNR does not sponsor work visas, thus, in compliance with federal law, all persons hired will be required to verify eligibility to work in the United States, and to complete the required employment eligibility form upon hire.


Job Requirements:

Minimally qualified applicants will have the following background: *
•Experience with developing strategic marketing (sales and/or communications) plans/campaigns which will results in revenue generation (Example: increase in sales of products, services, donations, etc.)
•Experience with social media marketing and/or other digital marketing methods/techniques with the ability to track (data/metrics) results 
•Skills in problem solving, decision making, interpersonal/team building skills, communications,  and customer service 

Well-qualified applicants will have the following background:*
•Knowledge or experience in park or recreation or non-game species resources
•Leading in the development of strategic marketing campaigns/plans
•A minimum of an Associate Degree in marketing, communications, journalism, social media, public relations, or other related degree
•Skills in writing and editing using a variety of formats and media and adjusting style as needed
•Skills with various computer software programs and email; such as proficiency in Microsoft Office programs and/or Adobe Creative Suite programs
•Ability to organized, handle multiple tasks and work independently   

*Important note:  Click and review the "preview assessment" above for applicant instructions.  The instructions will show what information to include in your customized resume and cover letter for the initial review of your materials.

To be considered for this position applicants must complete the online process.
Application materials will not be accepted if received in an email, as a hard copy or a fax.  If you are unable to complete the materials or have any questions, please contact or 608-267-7432.  

Submitted materials will be evaluated by a panel of subject matter experts and the most qualified applicants will be invited to participate in the next step of the selection process. Therefore, it is critical to adequately describe how you meet the minimally required qualifications shown above. Failure to submit a resume AND cover letter will result in an incomplete application and will not be considered for the position. 

Current permanent classified state employees outside of the DNR, or former permanent classified state employees who are eligible for consideration via transfer, voluntary demotion or reinstatement must apply through WiscJobs.